14-16 Lakhs for 10 seconds of advertisement in India-Pakistan Asia Cup clash: Report

The temperature has increased due to the enthusiasm and expectation around India's 2025 Asia Cup in the United Arab Emirates (UAE). In order to keep an eye on the forthcoming T20 World Cup 2026 in India and Sri Lanka, the entire event will be played in the shortest format. The impending conflict between the Green Brigade and the Blue Brigade is also being watched from a different angle.

It's no secret that cricket players and fans eagerly await the major games, and an India-Pakistan encounter just heightens the anticipation. Using the purchasing power of the South Asian diaspora, international companies are spending heavily on advertising for the forthcoming cricket match between India and Pakistan. The Asia Cup in Dubai is scheduled for September 14 and will feature matches between the rival nations.

The expense of advertising for the 2025 Asia Cup is rising, particularly for India vs. Pakistan matchups. According to The Economic Times, TV commercial rates for Indian matches have been fixed at ₹14 lakh to ₹16 lakh per 10 seconds by Sony Pictures Networks India (SPNI), the media rights holder till 2031. SonyLIV will stream the competition, and Sony Sports Network will broadcast it.

The associate sponsorship will be approximately INR 13 crore, while the co-presentation sponsorship will be INR 18 crore. The ad rates for the India games are INR 16 lakh for 10 seconds, which comes to around INR 4.5 crore for the full match. 

In the 20-over competition, the co-powered package will cost INR 18 crore, while the co-presenting and highlights partners would cost INR 30 crore each. 30% of all digital advertisements are set aside for the Suryakumar Yadav-led team's games. These are the event's SonyLIV rates.

The Asian Cricket Council has already landed sponsors, including Wonder Cement, Spinny, Groww, and DP World (title sponsor). Royal Stag Packaged Drinking Water, Haier, Daikin, and Ozone are official partners.

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