WTC 2025 Final Sets Record as Most Watched Non-India Test Digitally

Even though India did not play in the tournament, Indian cricket supporters paid close attention to the 2025 ICC World Test Championship Final between South Africa and Australia, which was played at Lord's. Millions of people watched the match on JioStar to watch the thrilling action, drawing viewers from all around the nation. JioStar's CEO of Sports and Live Experiences, Sanjog Gupta, described how the company's successful cross-promotion approach during the 2025 Indian Premier League generated momentum that helped them in the ICC World Test Championship Final.

In an interview with Variety, Gupta credited a strategic cross-promotional approach carried out during the 2025 Indian Premier League for the digital milestone.“We didn’t drop the full show at one go, but actually staggered it starting during the IPL." 

WTC 2025 Final Breaks Records:

According to Google and Deloitte's Think Sports: Unlocking India's $130B Sports Potential research, the Indian sports industry is expected to grow to a value of $130 billion by 2030. According to Gupta, JioStar will keep making investments in real estate that draws sizable crowds, takes advantage of India's expanding sports market, and maximises the long-term worth of sports enthusiasts.

Gupta added that JioStar is bolstering its sports services by spending $500 million on technology, marketing, and production. He said, “Till such time as sports, sporting properties, sports rights, continue to deliver on these four tenets of the investment thesis, we will continue to invest in them. Our journey actually begins at that point [of rights acquisition] to grow fans for the property, to deepen fandom for that property, and to be able to extract disproportionate value from that property.”

With a vision of providing one fan with as many sports experiences as possible through the combination of creativity and technology, Gupta further emphasised the goal of turning India into a sporting nation.

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