Giant Kim Kardashian Inflatable Doll in Bikini Takes Over Times Square - See Pics!

Times Square has practically been overtaken by Kim Kardashian's most recent SKIMS promotion. To promote SKIMS' new swimwear line, the reality star's company set up a huge 60-foot inflatable doll of Kardashian in a blue bikini across the city's most famous square. It has taken over Times Square and is quickly emerging as a major draw for anyone travelling down the iconic street.

The 60-foot balloon, which resembles Kardashian and has a curvy figure, was initially shown on Tuesday, March 4. With the 44-year-old mogul's distinctive curves and a deck underneath the brand's emblem, the installation resembles a recent photo shoot. Kardashian recently appeared in a Skims picture shoot wearing a bikini. The structure serves as a marketing ploy because it appears only a few days before the brand's new swimwear collection launches on Thursday, March 6.

Kim Kardashian takes the SKIMS campaign to the next level:

Social media responses have been mixed, despite the fact that the attention-grabbing prank has undoubtedly drawn notice. The enormous doll was derided by several users, who called it "terrifying" and questioned why such a large exhibit was necessary. Not everyone, though, opposed the exhibition. A few admirers paused to recognize Kardashian's impact and longevity in the business.

TIFFANY BLUE BIKINI BALLOON 246
GOODBYE YELLOW BRICK ROAD 246https://t.co/Ddneep5Gg8 pic.twitter.com/5fJXHSuw7T

— The Sacred Blue Tent (@SabrinaGal182) March 4, 2025

Amy Kule, who has long produced the annual Macy's Thanksgiving Day Parade and Fourth of July Fireworks extravaganza, is leading the voluminous installation, which will be on display until Wednesday, March 5. Long recognized for her toned body, Kim K has been heralded as a style and beauty icon and frequently listed as one of the world's most beautiful and identifiable celebrities. Kardashian seems ecstatic with the extravagant promotion in spite of the criticism, posting a picture of the inflatable on Instagram.

The campaign is released a few days prior to the March 6 formal debut of the SKIMS Swim Shop. Whether they like it or not, everyone is buzzing about the Times Square balloon that went viral, even though Kardashian has been hinting at the collection with seductive beach photographs.

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