JioHotstar Breaks Viewership Records as Tata IPL 2025 Kicks Off 18th Edition

The 18th edition of the Indian Premier League (IPL) attracted record-breaking viewership on JioHotstar and Star Sports Network during its first weekend. JioStar Network has established new standards by providing an unmatched cricketing experience on TV and digital platforms, with a total viewing time of 4,956 crore minutes.

Due to a 54% increase in CTV consumption, JioHotstar's digital viewership for the first three games was 40% greater than it was the previous season. With 137 crore views, 3.4 crore concurrent viewers, and an incredible 2,186 crore minutes of viewing time from just the first three IPL 2025 matches, JioHotstar is setting new records and enthralling the country like never before.

According to BARC data, the first weekend of the 2025 Indian Premier League also broke television records, attracting over 25.3 crore viewers and generating an unprecedented 2,770 crore minutes of watch time, a 22% increase over the previous year. Compared to the previous season, the average TVR for the first three games increased by 39%. 

New heights for Tata IPL 2025:

Developing the Sports Industry's Future Sanjog Gupta, JioStar's CEO of Sports, stated, “The record-breaking viewership across digital and TV platforms over the opening weekend of IPL 2025 reaffirms the tournament’s unmatched popularity bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports. With a cumulative watch time of 4,956 crore minutes, this season has begun on an extraordinary note. As the tournament unfolds, we look forward to continuing to deliver an inclusive, intuitive and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL.”

The popular and digitally exclusive Hangout broadcast, which features stand-up comedians and offbeat match commentary by up-and-coming innovators, will return for the 18th season of the Indian Premier League. IPL 2025 offers a comprehensive entertainment package for all age groups, thanks to Motu Patlu Presents Super Funday, an inventive entertainment channel that caters to younger audiences and families.

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