IPL 2025: IPL's Brand Value Skyrockets to $12 Billion, Sees 13% Growth

The league's total brand worth has increased by 13% to $12 billion, with KKR, MI, RCB, and CSK at the top of the list. the most valued IPL team brand value stands at $122 million.

By Emilia Blake 05 Dec 2024 in IPL Cricket

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Since its launch in 2008, the Indian Premier League (IPL) has gained immediate popularity and continued to gain prominence. As cricket continues to gain popularity around the world, it has opened the door for numerous franchise leagues. The brand's worth has increased by an impressive 13%, reaching a staggering USD 12 billion, which is a testament to its burgeoning reputation. Since the IPL has been establishing new standards with every season, it is safe to say that it is a global business phenomenon.

This accomplishment demonstrates the IPL's unmatched fan popularity and financial success and solidifies its position as a major force in sports entertainment worldwide. Four teams—the Chennai Super Kings (CSK), Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bangalore (RCB)—have achieved the USD100 million brand value milestone for the first time, demonstrating the league's rising popularity.

Professionals who can supervise sponsor pools, plan tournaments, and coordinate player activities throughout the year are in high demand by franchises. Vigorous governance is recognized as the crucial component in preserving the IPL brand's power. The central body must maintain its resolve and focus while reaffirming its commitment to ongoing value creation.

IPL 2025 sees new boom:

At $12 billion #BrandValue, #IPL is star among #SportsLeagues https://t.co/IcXLzVRx8B pic.twitter.com/kTehZlvdWj
— Economic Times (@EconomicTimes) December 4, 2024

The most valued team in the league was CSK, whose brand value increased by 52% to USD 122 million. The ongoing popularity and impact of cricket legend MS Dhoni is a major factor in this increase, according to Brand Finance's global market study on cricket and non-cricket viewers.

At the same time, the brand value of Mumbai Indians (MI) increased by 36% to USD 119 million. Mumbai has a sizable fan base throughout India, and despite the fact that the change in captaincy was not well accepted nationwide, the fans' devotion ultimately won out, assisting Mumbai in maintaining its outstanding brand value.

According to Brand Finance research, RCB's tremendously devoted and passionate fan base is the reason behind the team's success, as seen by their brand value rising 67% to USD 117 million, making it the third most valuable brand in the IPL.

IPL Business Model explained -

- Revenue share model between BCCI and individual teams
- Most revenue of IPL comes from broadcasting rights and then from league-level sponsorships
- CY24 - Rs 9700 Cr of broadcasting income and Rs 1000 Cr in sponsorships

Src - Jefferies pic.twitter.com/ra4bzWfqb9
— Aditya Kondawar (@aditya_kondawar) March 12, 2024

With a Brand Strength Index (BSI) score of 89.2 out of 100 and a AAA brand strength grade, CSK is acknowledged as the IPL's strongest brand in this year's rankings. With a Brand Strength Index (BSI) score of 77.8 out of 100, KKR and MI rank as the second and third strongest brands in the IPL, respectively.

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